Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of Seven million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.

Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With Seventy percent of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.